Five contacts and what drives them
Owners, office management, operations and IT each see something different in bhomy. This is how you recognise who you're talking to and what matters to that person.
Before you talk about needs, find out who you're talking to. The same agent solves a different problem for an owner than for office management or IT. If you approach every role with the same arguments, you usually convince only one of them.
| Contact | Typical signals | Companies |
|---|---|---|
| One-person business | answers the phone themselves, calls from their mobile, is at customers' sites during the day | trades, consulting, therapy, beauty |
| Owner or management | asks about costs and benefits, wants to decide quickly | small and medium-sized businesses in all industries |
| Office management or reception | describes everyday life on the phone, asks about how it's operated | practices, law firms, property managers, car dealerships |
| Head of operations or service | talks about processes, availability and key figures | service providers with several locations or shifts |
| Head of IT | asks about the phone system, interfaces and data protection | larger businesses, companies with their own phone system |
One-person business
What's on their mind: Every missed call is a potential job, and in the evening they call back instead of calling it a day.
What they want to hear: That they no longer have to answer to avoid missing anything, and that after every call they know what it was about.
What convinces them: A call to the demo assistant with their company name, followed by the email with the summary on their mobile. A good entry is call forwarding that only kicks in when they don't answer.
Suitable plan: usually Starter with 500 minutes a month.
Owner or management
What's on their mind: Revenue lost on the phone, staff who are missing or too expensive, and whether the investment pays off.
What they want to hear: What exactly the agent takes over, what it costs per month and how quickly it's up and running.
What convinces them: Calculate with the company's own figures, such as missed calls per week and the value of a job, see Closing. State the price clearly, net and with the date of the price list.
Suitable plan: Starter for one location without transfers, Pro as soon as conversations are to be handed over to people or several calls come in at the same time.
Office management or reception
What's on their mind: The phone interrupts every other task. The same questions come every day, and at peak times callers are left hanging on the line.
What they want to hear: That the agent relieves them rather than replacing them, that they stay in control and that important matters still reach them.
What convinces them: Show the call history with transcript and summary, the transfer for urgent matters and how they can adapt the prompt themselves. This person will look after the agent day to day. Win them over and the project runs.
Typical questions: What if the agent doesn't know something? Can I change answers myself? Who sees the conversations?
Head of operations or service
What's on their mind: Availability across all locations and shifts, waiting times, callback rates and clean handovers.
What they want to hear: How calls are distributed, requests are captured in a structured way and handed over to the right teams.
What convinces them: Several agents or numbers per location, data captured with the Context Extractor, key figures in the dashboard and webhooks into their systems. For outbound routine, campaigns fit.
Suitable plan: Pro or Individual.
Head of IT
What's on their mind: Whether bhomy fits the existing phone system, what data flows where and how much maintenance effort it creates.
What they want to hear: Clear technical answers without exaggeration.
What convinces them:
- Connection via call forwarding or SIP, with guides for 3CX, Yeastar, easybell and others
- Interfaces via the Incoming Webhook, API call during the conversation and the Outbound API
- Data processing in Frankfurt am Main, language models via an inference broker with providers partly in the USA, disclosed in the data processing agreement, see Hosting and data
- Two-factor authentication, logged support access only with permission
Typical questions: Which codecs and addresses does the phone system need? Can the agent connect back to extensions via SIP? Where are the transcripts stored and for how long?
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