Marketing material and advertising rules
Logo pack, the list of approved and excluded statements, labelling as advertising, and rules for ads, the partner link and reviews.
You may advertise bhomy in your own name, on your website, in posts, newsletters and conversations. To keep this safe for you and for us, a few rules apply. They're set out in full in Annex 3 of the partner agreement. This page summarises them.
Logo pack
The logo pack with all approved variants, including clear space and minimum size, is in the partner area. You can also download it here: the logo pack (opens in a new tab) as a ZIP, containing the brand sheet (opens in a new tab) with all the rules on one page.
| Rule | Explanation |
|---|---|
| Unchanged | Don't recolour, distort, rotate or crop logos, and don't add effects |
| Only from the pack | no logos from the website or from screenshots |
| Spelling | "bhomy" in lower case, "bhomy.ai" as the company and domain name, the product as "KI-Telefonassistent von bhomy", in English "the AI phone assistant from bhomy" |
| Marks of your own | Don't combine "bhomy" with your logo into a new mark, and don't use it in your company name, product names, domains or profile names |
| Partnership | "bhomy Partner" with your level is permitted as long as the partner agreement is in force |
You may add your logo and contact details to documents from the partner area. You're responsible for any other changes yourself. Co-branding is governed by a separate agreement, see Co-branding and your own brand.
The list of statements
When referring, you use only the approved statements for bhomy's features, with the same meaning and without exaggeration. When reselling, they count as substantiated. You make any further statements on your own responsibility and must be able to back them up. The binding version is in the partner area.
Approved: service
- The AI phone assistant from bhomy answers calls around the clock, seven days a week.
- It handles inbound and outbound calls.
- It can transfer calls to a person.
- It speaks over 50 languages.
- There are over 100 voices to choose from, including over 50 premium voices.
- 15 industry templates make it easier to get started.
- Setup takes 5 minutes.
- The assistant books appointments in Cal.com, Google Calendar or Outlook.
- Connections to CRM and ERP systems and to Shopify are possible.
- PDF documents can be uploaded as a knowledge source, with text recognition and semantic search.
- The templates contain the notice that an AI system is speaking.
Approved: data protection and law
- Web interfaces, data storage and real-time communication run in Frankfurt am Main. The language models are obtained via an inference broker, and some of its providers are based in the USA. Providers and the legal bases for transfers are disclosed in the data processing agreement.
- The data processing agreement under Art. 28 GDPR is incorporated when the contract is concluded. It's available in German.
- Call transcripts are deleted automatically 30 days after the call.
- For customers bound by professional secrecy, bhomy.ai provides a confidentiality undertaking under § 203 of the German Criminal Code (StGB).
Approved: company and contract
- bhomy.ai is based in Hamburg.
- Made in Germany.
- The contract runs for one month or twelve months, renews for the same period and can be cancelled at the end of the current period.
- Support is provided under the terms and conditions: on the Starter plan from Monday to Friday, 9 am to 6 pm, and on the Pro and Individual plans around the clock. No specific response time is promised.
Excluded
You don't use these statements, not even with different wording:
| Topic | What you don't say |
|---|---|
| Testing | a trial period at no cost or days without charge |
| Refund | a promise to repay customers who are dissatisfied, in whatever form |
| Contract | slogans about term and costs that the contract doesn't support, such as that there's no tie-in or that setup never costs anything. Use the approved statement on the term |
| Support | fixed times within which support responds |
| Calendar | connections to appointment booking services other than Cal.com |
| Transfer | that the person at the destination receives the whole conversation |
| Figures | values for response speed, booking rate or context handover |
| Data location | that data never leaves the EU, that no providers based in the USA are involved or that no data goes to third parties |
| Storage location | that transcripts are stored with the customer themselves |
| Retention period | a retention period for call data that can be chosen freely or is set "on request" |
| Seals | certificates, seals and awards that bhomy doesn't have |
| Languages | any number of languages other than "over 50" |
| Ratings | ratings with stars or average scores for bhomy |
In addition, there are promises of a specific result, such as a number of appointments or a level of revenue, claims of leadership or uniqueness such as "market leader" or "number one", and promises that a customer fulfils their legal obligations by using bhomy.
If we change the list, we let you know. From the notice onwards, you no longer use a deleted or changed statement in new content, and you adjust existing content within 14 days, see Release updates.
Stating prices
You state prices, included minutes and the scope of the plans only according to the current price list at bhomy.ai/en/pricing (opens in a new tab), with the note "net plus VAT" and the date on which the information applies. When reselling, you state your own prices.
Labelling advertising
If you receive commission for a referral, you make this clear unless it's already evident from the circumstances. This applies to websites and blogs, social media, videos, podcasts, newsletters, comparisons and reviews. The label goes at the start of the post or right next to the link, for example:
Partner link: We receive a commission if you conclude a contract via this link.
Alternatively, a clear notice such as "Advertisement" or "Ad" at the start of the post is enough.
Ads and search engines when referring
When referring, the following applies unless we've given our prior consent in text form:
| Not permitted | Permitted |
|---|---|
| Booking "bhomy", "bhomy.ai" and spelling variants as search terms or using them in ad texts and displayed URLs | your own content with a partner link on your website, in your blog, your posts and your newsletter, labelled |
| Paid ads that lead to your partner link or directly to bhomy pages | paid advertising for your own services, such as your setup, without the brand as a search term |
| Ads that can be confused with ads from bhomy |
These restrictions don't apply when reselling. The other rules on this page apply to both routes.
Partner link and partner code
- Only use the partner link in a way that people open it deliberately. No automatic redirects, hidden links, pop-unders or extensions that swap links.
- Don't promise any advantages for signing up other than your own services.
- Only pass on the partner code in direct contact, never publicly.
Outreach, comparisons and reviews
- Whenever you approach someone, state your name and your company, never bhomy as the sender. Observe the rules against unreasonable nuisance (§ 7 of the German Unfair Competition Act, UWG) and data protection law. If someone objects, respect this immediately.
- Compare with competitors only objectively and verifiably, with source and date and without disparaging them.
- No invented reviews or testimonials. If you review bhomy yourself, state your partnership.
When something goes wrong
If advertising breaches these rules, we ask you to stop it, usually within 7 days. In the case of repeated or serious breaches, we may withdraw benefits, block features, withhold commission or terminate the agreement. If you learn of a cease-and-desist letter or a complaint concerning your activity as a partner, let us know immediately.
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